Austrian Newspaper Revenue Analysis

Kronen Zeitung, Kleine Zeitung, Die Presse & Der Standard (2019-2024)

*2021 data not available in sources reviewed

Key Findings

Kronen Zeitung (Mediaprint) - Austria's largest newspaper showing a 5.1% decline (€416M → €395M). Despite being the market leader, facing revenue pressure from digital disruption.
Styria Media Group (Kleine Zeitung + Die Presse + Willhaben.at) - Stable performance (+0.4%, €307M → €308M) with significant COVID dip in 2020, but recovered. Diversification through digital assets helping.
Der Standard - Smallest but fastest growing (+9.8%, €56M → €62M). Strong digital presence and quality journalism driving growth.
COVID-19 Impact - All newspapers saw revenue drops in 2020, with Styria hit hardest (-8%). Recovery varied: Der Standard bounced back strongly, while Kronen Zeitung continued declining.

Important Notes

Data Sources